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AUDIO: What makes tourism—and tourists—tick?

10/03/2008   Download Podcast

The art and science of effective marketing have helped make 2008 a banner year for tourism to Israel. Hear Israel Ministry of Tourism executives Arie Sommer, Tourism Commissioner for North and South America, and Oren Drori, Deputy Director-General and Head of Marketing Administration, describe the strategies putting Israel at the top of the list of desirable destinations.