Carla Friedman is entering her first year on the YLD Board. She grew up in Glencoe, IL where she attended New Trier Township High School and graduated from University of Wisconsin in 2012 with a double major in Economics and Sociology. Carla now works for Nielsen as a manager on their Marketing Effectiveness team, measuring how effective digital media is for Consumer Packaged Goods clients, while also pursuing her part-time MBA at Northwestern. Carla has been an active participant of YLD and JUF over the years, including serving as a LEADS leader, the Back from Birthright Israel committee chair, and hosting many Big Event tables. She can't wait to continue her involvement in JUF alongside many other inspiring Jewish young professionals!